I run a software business that specialises in allowing business users to design and develop their own line of business applications, without the need to constantly rely on programmers, etc.

In general, business users can create their own software just as quickly as they can explain to someone else what they want, so it is a massive win for the business. The users get what they want, in a much quicker timescale and can make changes themselves as their needs change over time. The business avoids huge costs from programmers and having their staff tied up with continual rounds of meetings, etc.